My first thought when I started using AdWords was that I definitely wanted to get on the Display Network. Like many authors I had teaser stock photos and had discovered PicMonkey so I was graphically prepared to increase my visibility on partner sites. When you’re starting out, Search with Display Select is the natural choice. … More Spotlight on Image Ads: What You Actually Need to Consider
I got an email a while ago telling me that when I logged into one of my accounts, I would see the “New AdWords Experience.” Curious cat that I am, I decided to check it out and discovered another little new snippet
In addition to bid adjustments, one of the best ways to optimize your campaigns is by scheduling ads when people are more likely to see them. Of course, this begs the question, how do you know when people are looking?
When I first started with AdWords, I didn’t know what I was doing. So, when I learned enough to know what that little yellow flash bulb icon next to my campaign meant, I took full advantage of the opportunities because AdWords was Google and Google knew what they were doing more than I did, right? … More How to Make Practical Use of AdWords Opportunities
One of my favorite things to do in marketing is keyword research. I can’t completely explain it but when I was just learning about online marketing all those years ago, that was the most emphasized part of SEO. Google’s Keyword Tool was the place to go because it was open to everyone. But that was … More Easy Tweaks That Make Keyword Planner Powerful